19 May Festina renews its iconic Chrono Bike Collection with the new campaign ‘Good Times’
For the past 25 years Festina has been Official Time Keeper of the biggest Tours. Nowadays the brand maintains this strong link with cycling thanks to its successful Chrono Bike collection, a collection directly inspired by the world of cycling. ‘Good Times’, the new Festina’s graphic campaign, clearly shows the transition of the path of Festina, and wants to connect directly with the spirit of recreational cyclism.
With a 44mm diameter case, the watches are made of stainless steel, mineral glass and are water-resistant to 100 meters. The collection from 2016 includes 2 models in Stainless steel (16968 and 16970) and 2 models (16969 and 16971) in steel with black IP plating, offering an even sportier feeling. Colour details are placed on index, sub-dials and hands. Both models are available on a stainless steel bracelet or rubber strap.
Bicycle-themed design traits can be found throughout the collection, reinforcing the links between the brand and the noble sport. The chronograph sub-dials are inspired by the toothed pinion of the bike, while the bezel texture draws its inspiration from racing helmets. The pushers at 2 o’clock and 4 o’clock reference racing pedals, and the fitting of bracelet and case is a subtle nod to the shape of classic “drop” handlebars.
In terms of the premium products offering Festina will cap the new collection off with 2 new Special Edition watches, fitted with a 3 layer anti-reflection sapphire crystal. One in rose gold and black, the other blue and black, they embody Festina’s commitment to dynamic, sporty watchmaking. Both of them come with an additional strap and the tool to exchange it, all presented in a special box.