14 Mar Festina Lotus acquires the assets and rights of the watch brand Kronaby
Festina Lotus SA acquires the assets and rights from the Bankruptcy Estate of Anima AB, including hybrid watch brand Kronaby.
Several of Anima AB/Kronaby functions and operations will be integrated into Festina Group. The Research & Development activity focusing on Application, Cloud and Analytics development will remain in Malmö, Sweden.
The President of the Festina Group, Miguel Rodriguez, commented, “It is an important acquisition for us, we not only bring in a new brand to our existing portfolio, we also take a step into the smartwatch segment. Kronaby has proved to be one of the best hybrid smartwatches in the world and the newly integrated people and technology will play an important role in the strategic future of our Group. We all know that the world is constantly changing and connected devices are something we all have around us in our daily life.”