People. That’s what businesses are made of. They get the daily nourishment they need to grow and compete from the ideas and intuitions that come from people. This is the simple principle that led one man to build an empire: Miguel Rodriguez.
A man whose story is anything but conventional. When he was still a young man, he moved to Barcelona from a tiny town in Andalusia. In 1968 he went further, to Switzerland: “I had a train ticket and four hundred pesetas in my pocket, and not a single word of French”. A risk, the first of many, that would reap more rewards than he could ever have imagined… He went back to Spain in 1977 and his life changed again.
His return to his native country was marked by a casual event. A friend mentioned that since he was living in a country famous for its watches, he should get him one. So, that’s why a jeweller in Geneva offered him a watch for 150 francs. Too much. He managed to persuade the shop owner to settle for 80 francs. When he got back to Barcelona, a banker saw the watch and wanted it, paying the equivalent of 150 francs in pesetas.